Yahoo! Search Marketing

News and Tips / February 2008

10 Landing Page Tips to Increase Conversions
If you're having trouble "closing the deal," try one or more of these proven wallet-opening strategies

Protect Your Account from Phishing
They say it's the log-in page to your account? Make them prove it

3 Questions to Ask About Your Clicks
Things to consider when you get an unexpected traffic surge from your Sponsored Search ads

New Year, New System Upgrades
Additions include two new ways to generate keyword suggestions and an increase in the excluded word limits

A Smarter Start
This new, free booklet from Yahoo! offers search marketing how-to's

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Product Update

Here's what's new about Sponsored Search:

More methods for generating keyword suggestions
Use conversion metrics for ad optimization
Excluded word limits increased
Campaign tune-up alerts
Sign-in seal on log-in page

The Tool Box

This month's top FAQs:

Webinar Series can Help Improve Your Results
Our free webinar series provides you with an easy way to learn how to maximize the effectiveness of your campaigns. We have sessions scheduled throughout the coming weeks. Learn more and sign up today.

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