News and Tips / December 2007 Yahoo! Search Marketing

Go Under the Hood of Your Account
"Campaign tune-up" one of two new features for advertisers

Go Under the Hood of Your Account

Search and Display: Perfect Together
Why it makes sense to mix up your marketing strategy
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Understanding Bids and Budgets
How do you know if your bids and spending limits are high enough?
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What's a DMA®?
Using geo-targeting to get map-minded
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The Whys and Hows of Insert Keyword
A feature that can improve ad relevance and save you time
Learn More
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Product Update

Here's what's new about Sponsored Search:

The Tool Box

This month's top FAQs:

Get a head start on 2008 by visiting the Yahoo! Search Marketing Help Center, where you'll find information that can help your account soar during the coming year.

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